
Pure Cupcakes is taking its sweet business to Carmel Valley. The award-winning San Diego bakery moves to the Del Mar Highlands Town Center to spread its love and passion for cupcakes in North County.
Pure Cupcakes was the Cupcake Wars champion in 2013, but owner Mary Sarain’s passion does not end there. They also accept custom cake orders, pops, cookies, cherry bombs, and cake bars. Pure Cupcakes even caters to customers with special requests, such as those who prefer vegan or gluten-free desserts.

But with that said, making cupcakes is the store’s specialty. Pure Cupcakes offers 20 delightful cupcake flavors, actively rotating seasonal ingredients so customers can come in and taste something new. The vegan and gluten-free options are also available in-store.
For orders, this link directs you to their custom orders page. You may also call (858) 274-2253 and visit Pure Cupcakes at 3545 Del Mar Heights Rd C7, Carmel Valley, North County, San Diego. And while you’re at it, their Instagram page deserves a follow from all you sweet tooths!
From farm-to-table tacos and Thai street food to Parisian-inspired cafés, matcha desserts, and modern comfort fare: discover 6 new restaurants in North County.
Hotel Solea, an Autograph Collection resort, opens in Carlsbad Spring 2026 with 201 redesigned rooms, Italian dining, lagoon pool, and 70,000 sq ft of event space.
This isn’t your average taco shop — Mesa Agricola is planting the seeds for a new kind of farm-to-table experience in Escondido.
Experience a one-night-only culinary event on October 12, 2025, as Chef Dominique Crenn joins Chef William Eick at Matsu Oceanside for an exclusive Michelin-starred collaboration.
“The greatest neighborhood restaurant” slated to open its second San Diego location in Carlsbad at The Forum on July 23rd.
Chocolate Bar opens this week in Carlsbad Village, offering coffee, chocolate, wine & beer, & more.